Tuesday, October 18, 2011 / 7:30 PM
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Earlier this week we informed you all that Dunkin' Donuts were to release special items into The Sims Social for a period of six months. We can reveal that in fact there is definitely some truth in this. Apparently Dunkin' Donuts will release a new piece of furniture or item every month. The American coffee and donuts chain officially announced that several of its menu items have been given the Simlish treatment in an ambitious six-month long campaign.
Aside from the usual gifting, players will also unlock Dunkin' Donuts-themed consumables as they progress through the game, as we have seen with the Donut Boost and Coffee Boost. Finally, if players "Like" the Dunkin' Donuts Facebook page, they'll score two more items to decorate their Sims' homes with, one of which is a beach chair that their Sims can relax on and drink Dunkin' Donuts coffee. We don't have any exclusive pictures of this special item at the moment, but when we do, you'll be the first to know.
As we stated before we do not think everyone should rush and 'Like' the Dunkin' Donuts Facebook page as we are unsure if the items will add retroactively. Once The Sims Social officially announce this, then do it! We'll of course let you know this too.
Having such brands as Dunkin' Donuts on board with the big marketing push by The Sims Social shows the popularity of the game already and the ambition of the game to finally attempt to knock Zynga's Framville off the top spot. With 7 Million Active Players already in the first 2 weeks of the games life is showing that this is definitely a possibility!
Aside from the usual gifting, players will also unlock Dunkin' Donuts-themed consumables as they progress through the game, as we have seen with the Donut Boost and Coffee Boost. Finally, if players "Like" the Dunkin' Donuts Facebook page, they'll score two more items to decorate their Sims' homes with, one of which is a beach chair that their Sims can relax on and drink Dunkin' Donuts coffee. We don't have any exclusive pictures of this special item at the moment, but when we do, you'll be the first to know.
As we stated before we do not think everyone should rush and 'Like' the Dunkin' Donuts Facebook page as we are unsure if the items will add retroactively. Once The Sims Social officially announce this, then do it! We'll of course let you know this too.
Having such brands as Dunkin' Donuts on board with the big marketing push by The Sims Social shows the popularity of the game already and the ambition of the game to finally attempt to knock Zynga's Framville off the top spot. With 7 Million Active Players already in the first 2 weeks of the games life is showing that this is definitely a possibility!